Starting from the challenge brief given by the Skilvul Team as part of the UI/UX Training project skilvul.com, for the Merdeka Campus program held by the Ministry of Education, Culture, Research and Technology of the Republic of Indonesia. Skilvul Virtual Internship as a challenge partner. And this Challenge I don't work for skilvul but rather a form of project implementation of the training.
In order to improve the appearance and structure of the website of a company in the insurance sector. Platform that provides employee benefit products and HR Portal. Together with 2 other members, Fanka, Nana and me in a team, work together to make this website look fresher and more attractive. I am a UI/UX Designer role with the responsibility of making from stages of UX design, UI Design to Prototype and testing. Several steps were taken to revamp the appearance of this website with the aim of increasing future revenue and attracting potential customers.
PasarPolis is a Health insurance service platform that connects insurance partners with their customers. It has the goal of enabling its users to be able to find information about products and services also users can contact us for more information.
For that we need a website that can attract and convince potential users of the PasarPolis to be able to continue their next activity with the PasarPolis. Then what is the solution?
To answer this question, let's see at the answer through what I have created to create a Pasarpolis website that is able to attract potential customers.
The thing we do before entering the stage of creating the user interface of this pasarpolis website is that we run the UX Design process. The three of us work together to build ideas at the UX Design stage. The UX Design process that we use is Design Thinking as a method in this process. We chose Design Thinking because this method is the result of the evolution of the Human-Centered Design process and is used to create something innovative in product design. Not only that, we chose Design Thinking because we went through several stages where we felt comfortable, these stages included empathize, define, ideate, prototyping and testing stages.
The first stage in the design thinking process at this stage is empathize. Why empathize? Because with empathize we can understand what the user's problem and the motive of a case by doing research and continuing to the next stage to solve the problem.
Furthermore, at the empathize stage this time using the secondary research method. Secondary research or desk research is a research method by collecting and analyzing data from the information found. So, here are the picture of the secondary research that we have produced.
Not only data from secondary research. Pasarpolis also provided us with some data such as problems, goals and target users.
Purpose: